Buying and Retail Strategy


O.B.F.O.’s role is to advise the client in all buying, marketing and communication aspects. We assist traditional and online retailers in elaborating projects and we help them to work on an efficient strategy and a consistent products environment :

  • Working out buying strategy
  • Assisting in commercial negociations (exclusivities, prices, payment terms)
  • Setting partnerships (distribution, concessions, shops in shops or others)
  • Offering new ideas on merchandising / brands mix
  • Proposing specific retail projects
  • Proposing and coordinating special events (trunk shows, fashion shows, collections launch)
  • Setting marketing and online retail projects