Brand Strategy


Thanks to our buying experience and our market expertise, we can assist creative brands in their development and help them on the following aspects :

  • Analyzing the needs
  • Defining the products identity and price positioning with the commercial target
  • Working on the collection and proposing complementary products
  • Co-operating on the commercial strategy on the French and international markets
  • Bringing new merchandising ideas
  • Building up a strong identity with a renewed communication strategy

Our services are proposed in Ready-to-Wear, accessories and home

Our retail knowledge helps the brands to make the right decisions to each stage of their development. Thanks to her experience of Fashion Expert at LE DEFI, Odile Baudelaire brings an efficient contribution to young creative brands that has proved to have tangible results.